Defining a Trademark Strategy
The first step when determining your trademark strategy is to recognize that every trademark you create (company name, logo, slogan, etc.) potentially has market value and deserves to be legally protected. Once you have committed to legally protecting your trademarks, you can move forward with finding a trademark attorney that you trust to help you develop a short-term and long-term strategy to provide you with maximum legal protection.
It’s important to get advice from an experienced trademark attorney when you are developing your trademark strategy.
Why is this important? Because building a long-term strategy to legally protect as well as maximize the profitability of your trademarks is more than just filing an application to register your trademarks. You need actual legal advice regarding the timing of the filing of your applications, a comprehensive name search to identify any competitors that you should be concerned about, as well as strategies to protect your intellectual property (trademarks) while you await the approval of your mark.
Our trademark attorney can help you with all of this and more.
We start with a confidential one-on-one consultation to help determine your goals and then work aggressively to implement an agreed upon trademark strategy to help you win in a competitive marketplace.
We also take the time to advise you on ways to select effective trademarks that you will be able to legally protect.
Some of these strategies include choosing trademarks that are:
- Easy to pronounce
- Easy to spell
- Easy to remember
- Easy to recognize among trademarks used by competitors.
Keep in mind, in order to qualify to be registered, a trademark should not be:
- A name that is already being used with other comparable products and services.
- A regional name that may not be suitable for a brand intending to expand globally
Get in Touch
If you would like to learn more about trademarks, developing a trademark strategy, and how our trademark attorney can help you legally protect your trademark in order to reach your goals, feel free to contact us for a free consultation. Call today!