6 Things to Consider When Choosing a Name

In the nonprofit industry, the name you choose is very important. If your name is not catchy enough, or memorable enough, supporters will have a hard time remembering your nonprofit. Here are some factors to consider when choosing a name for your nonprofit.

  1. Make sure the name is easy to spell. You’ll want to be sure that people do not have trouble spelling your name.
  2. It needs to be easy to say. By making the name difficult to pronounce, people may be less inclined to talk about your nonprofit since they may be embarrassed about not knowing how to say the name.
  3. Relevancy is important to choosing a name for your nonprofit. It is helpful if your name actually lets people know that your nonprofit is related to the nonprofit industry, instead of a name that makes them think you are in another type of business.
  4. By choosing a name that is unique, you will have the strongest legal protection. It is far easier to claim ownership rights to a name that did not exist before you ever used it. You may not want to use your last name because they are not typically considered strong marks.
  5. Ask for feedback. Feel free to ask close friends or mentors to choose between your top options. 
  6. Availability is important when choosing a name. Conduct an extensive legal name search to make sure the name is available.

Starting a nonprofit is not a simple task. You need the right team with the right expertise to help you on this journey. Our team has helped thousands of people start and grow nonprofits that impact the world. If you want the best for your nonprofit, look no further than Chisholm Law Firm. We have a 100% success rate for our clients. 

At Chisholm Law Firm, you can rest assured that your nonprofit is in the best hands. We’ll get everything done right the first time. Call us today to schedule your free consultation.



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