Archive for March 2016

Why You Need Strategic Trademark Advice Defining a Trademark Strategy The first step when determining your trademark strategy is to recognize that every trademark you create (company name, logo, slogan, etc.) potentially has market value and deserves to be legally protected. Once you have committed to legally protecting your trademarks, you can move forward with finding…

How to Use Trademark Symbols If you own a business, nonprofit, product or offer a service, it is important for you to understand how to use trademark symbols. There are three primary trademark symbols that we will discuss in this article: (TM), (SM), or ® When can you use the ® symbol? If your application to…